THINGS TO KNOW

I run a small/medium size business and want an online presence to promote my business in a professional manner to new customers and to provide a more professional image to existing customers. What do I need to achieve this?

You need a professionally developed website, a domain name, and hosting facilities for your website. You also need the website to be uploaded onto your hosting facilities and promoted to the search engines.

How long will it take to build my website?

Building a custom website is an intricate art and it varies as to the amount of time it will take to build yours. Depending on the size of the site and the complexity of your site will determine the amount of time. The more information you can provide to us the faster and easier it will be to build your custom site.

What is hosting and do you provide this?

Yes, we provide webhosting to our clients. Included in your initial website package we provide the first year of hosting FREE. Each year thereafter, we charge $70 per year to host your site. Each website needs to have a web hosting company to ensure the site stays online. The hosting company stores all your files on their servers, which is crucial to making sure your site runs smoothly and consistently. 

Will everyone see my website the same?

Your website visitors will see some things differently depending on their browser, screen resolution settings and their individual computer settings and toolbars. We design sites with that in mind and preview them in several browser types and resolution settings before publishing. Obviously as technology evolves then eventually all websites may need reevaluation to stay up to date with the latest trends.

Clearing Your Browser Cache – What you need to know!

When designing websites and sharing development links with clients, we often run into styling issues where things don’t quite look how they should. Occasionally this is server caching, but most often when we see one thing and the client sees another, it’s due to their web browser caching an old version of the stylesheet (or other files) and loading that instead of the current version.

Browsers do this all the time to speed up your web experience, and it’s usually not a problem. But when we update a file today, and you’re looking at a website with a file from a few days ago, it often leads to problems. Thankfully there are a few quick ways around browser caching problems.
Instructions on how to clear your browser cache…

Every website on the world wide web has a hosting company.  Hosting is what keeps your site online and working properly. If you choose Permanent Cosmetics Directory to create your website we offer the 1st year of hosting FREE.  The 1st year of FREE begins the moment the site is available to the public online.  Each year of hosting after the initial FREE year is charged at a rate of $70.00 per year. Permanent Cosmetics Directory will contact you via email or phone to let you know that your hosting is due.  If hosting is not paid by the due date, the site will go offline until the hosting is paid. If the site is taken down due to non-payment, there will be an additional $35.00 fee to reinstate the site, along with the hosting and domain fees due.  There is no exceptions to this policy. 

Picking a domain name (website name) is extremely important to the success of your site.  Website & Art Solutions can assist you in picking a name that will ensure people will be able to find you on the web.  We can purchase the name for you, and place it into your name.  You own the domain name.  Domain names must be renewed on a yearly basis.  Website & Art Solutions purchases domain names from Go Daddy, and the normal cost is approximately $18.00 per year.  That renewal fee is included along with your hosting fee. 

If your domain expires, we cannot easily retrieve it back.  It is very important that the name be renewed prior to expiration or you risk losing your established domain name.  If this should happen, we can only suggest a new domain name and will need to make the necessary file changes to your site, which will incur a maintenance fee.

After your website is established you might want to change things on your website – this is termed as maintenance.  Maintenance is important periodically because it give the search engines spiders new content to view.  Stagnant and outdated information on your website is detrimental to not only your potential customers but also to the search engines spiders.  Fresh content on your site will give both the search engine spiders and the viewing public a reason to return to your website.  Not to mention the fact that information about your business changes over time and you want to make sure that your information is up to date.

Website & Art Solutions bills at $50.00 per hour (with a 1 hour minimum) for maintenance.  We encourage our clients to give us all changes at one time (via an email), thereby keeping their maintenance costs low. Once your desired revisions and/or additions are submitted to us, we will give you an estimate of the amount of time it will take us to do your maintenance. No surprises! Again, we request your changes via email (please no text messages, as we need a “paper trail” when receiving maintenance requests) so there is no confusion about what you expect from us. If clarification is needed, we will call you. We can do all the changes at once, or in phases, as your budget allows. Once your estimate is submitted to you, payment is required upfront to begin working on any web maintenance. You may pay for web maintenance charges via the phone at 318-554-9794 – we accept debit and major credit cards.

Photos can be an integral part of your website.  Website & Art Solutions believes there should be an equal balance of text and photos to make your site a success.  We do provide high resolution stock photos for our clients websites, and the option of including your own.

Photos should be submitted in .jpeg format and should measure at least 1920x1080px.  We do manipulate photos to meet the needs of your site.  It is standard we will have to crop, shrink, lighten/brighten, etc.  We cannot use a small photo and make it larger in most cases.  Making large photos from small photos, distorts and pixelates an image – hence poor picture quality.  Also, try to send photos that are in the same dimension or shape.  Making a square photo from a rectangular photo is not easily accomplished.

Website & Art Solutions is experienced at writing text for websites.  We understand the value of prioritizing text information in a format that will encourage indexing on the major search engines. 

Although we are knowledgeable with the industry “lingo”, it is important that you provide us with biographical/company information that is relevant to your business.  Your business information can be re-written to suit the needs of your website – it is not imperative that you write the information as it might appear on the website, we do that for you.

All our websites are reasonably priced to meet the needs of our clients. Pricing of a website is determined by the labor involved, the length of time to accomplish building the site, and the input of our clients. Normally a site of 4 pages or less can be completely built within a 14 day time period. After counseling with a client we determine the “style” and begin working on a site. Although perspectives may not match right away, we do believe after a minimal amount of time that the client and our artist should have a clear understanding of what the client’s needs are. We request that our clients forward their photo’s, text, logo via email within a reasonable time, as the configuration of every site is based on information sent to us. It is not our policy to search online for photo’s, text, etc. to build a person’s site.

If a compromise is not met between the client and our artist and a refund is requested, we review the amount of time already spent building a site, the communication between our client and our artist, and the issue of the conflict. If we determine that our artist has dedicated over the allotted reasonable time to build a clients site, and communication between client and artist supports that, we do not offer a refund. If we determine that our artist did not meet the policies of our company, we will offer a 50% refund of the cost of the building of the initial site.